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Tourism in Eastern Kentucky is more than a weekend getaway — it’s a driver of jobs, identity, and investment. The Tourism Track explored how communities were turning their stories, landscapes, and local pride into economic engines. Whether through film, arts, outdoor adventure, or cultural heritage, these sessions spotlighted the bold moves and policy wins positioning Appalachia as a destination that delivers.
Ideal Audience
- Tourism directors and Main Street program leaders
- Economic development organizations and local officials
- Small business owners and chambers of commerce
- Artists, entrepreneurs, and creatives
- Cultural institutions and higher education
- Students and rural youth interested in storytelling or hospitality
Tuesday, August 26
Cameras Rolling, Economies Rising: The Business of Film in Kentucky
11 a.m. to 11:45 a.m. | Corbin Center
With the passage of Senate Bill 1, Kentucky is rolling out the red carpet — not just for filmmakers, but for rural communities ready to lead. This session explored how new legislation was making film production more accessible, profitable, and aligned with local tourism and economic growth. From crew development to investment readiness, attendees learned how Kentucky communities could support and benefit from the modern creative economy.
Meet the Speakers
Mary Quinn Ramer
President
VisitLEX
From Breathitt to the Big Screen: A Fireside Chat with Jeffrey Reddick
1:45 p.m. to 2:30 p.m. | Corbin Center
Before Final Destination became a global box office hit, its creator was a kid from Breathitt County with a dream. In this intimate fireside chat, Jeffrey Reddick reflected on how place, persistence, and storytelling shaped his journey — and why he believed rural talent belonged in the spotlight. This conversation was a celebration of Eastern Kentucky’s creative spirit and a powerful reminder that the most unforgettable stories often start at home.
Meet the Speaker
Jeffrey Reddick
President
VisitLEX
We were thrilled to welcome Final Destination creator Jeffrey Reddick to this year’s SOAR Summit in Corbin!
From log trucks on the Mountain Parkway to Hollywood studios, Jeffrey’s journey was proof that big dreams could come from small towns. Attendees didn’t miss his inspiring story, creative insights, and powerful message on the importance of education and the arts in rural communities.
2025 SOAR Summit Sponsors
Take a look at the 2025 SOAR Summit Schedule
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