About Us

Our best days are ahead

Eastern Kentucky is a region filled with natural beauty, talented people, and rich history. That’s why SOAR believes it’s worth fighting for. Nobody is going to solve our problems for us. Solutions will only be found by coming together.

At SOAR, Eastern Kentucky and its interests come first in all that we do. We believe in treating others the way that we want to be treated. We model positivity, creativity, and optimism. So, what are you waiting for? Reach out and get involved today. The future of our region is counting on us.

Our core values

Faith

We believe in the impossible. Faith is at the core of our values because we firmly believe in things we can’t see. We envision an Eastern Kentucky full of opportunity, one that competes and thrives in the 21st century economy. Everything we do today is guided by where we want to be tomorrow.

Selflessness

We’re focused on the needs of Eastern Kentucky — and its communities, businesses, and residents — and serving those needs. We put the quality of life and wellbeing of our region before everything else.

Grit

We press on, even when it may seem easier to quit. It’s a deep connection to our culture — one deeply built in faith, family, and work. That same grit and determination, an unwavering dedication to accomplish what we put our minds to, will be the catalyst that builds the 21st century Eastern Kentucky we want. We’re required to overcome opposition, frustration, disappointment, and discouragement.

Integrity

We’re committed to doing the right thing even when no one is watching. We do what we say and live by strong moral and ethical principles. We believe how you do anything is how you do everything.

Empathy

We approach every conversation and interaction with compassion and understanding. Everyone has a different perspective and frame of reference, and we try to walk in the other person’s shoes.