Selflessness

We’re focused on the needs of Eastern Kentucky — and its communities, businesses, and residents — and serving those needs. We put the quality of life and wellbeing of our region before everything else.

Grit

We press on, even when it may seem easier to quit. It’s a deep connection to our culture — one deeply built in faith, family, and work. That same grit and determination, an unwavering dedication to accomplish what we put our minds to, will be the catalyst that builds the 21st century Eastern Kentucky we want. We’re required to overcome opposition, frustration, disappointment, and discouragement.

Integrity

We’re committed to doing the right thing even when no one is watching. We do what we say and live by strong moral and ethical principles. We believe how you do anything is how you do everything.

Empathy

We approach every conversation and interaction with compassion and understanding. Everyone has a different perspective and frame of reference, and we try to walk in the other person’s shoes.