Customer Discovery Workshop

Test your idea before you
waste time or money.

Got a business idea but not sure people will actually pay for it?

This 2-session workshop led by the SOAR Innovation Team shows you how to:

  • Find the right customer
  • Ask the right questions
  • Learn what people actually want

You’ll leave with a simple plan to start real customer conversations.

Join us August 26th for Session 1 and September 2nd for Session 2.

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How It Works

Two sessions. Real conversations. Clear next steps.

Attend The Live Sessions

Talk to Real Potential Customers Between Sessions

Come Back and Turn What You Learned Into Action

Meet the SOAR Innovation Team

Our team lives and works in Eastern Kentucky, just like the entrepreneurs and small business owners we serve. We bring real-world experience, regional insight, and a shared commitment to helping ideas grow into lasting opportunity.

Danna Barnett

Director of Entrepreneurship
Rick West, Entrepreneur in Residence, Shaping Our Appalachian Region

Rick West

Entrepreneur in Residence

Kevin Davis

Entrepreneur in Residence

Sarah Fugate

Business Programs Manager

Riley Thompson

Startup Outreach Coordinator

Kerrigan Bolling

Business Accelerator Coordinator
Colt Swint

Colt Swint

Startup Pipeline Coordinator

Luke Howard

Startup Outreach Coordinator

Jarad Fugate

Startup Success Specialist

Zach Adams

Business Analyst

Start with the Right Problem.

The difference between a good idea and a successful one is knowing your customer. This workshop helps you figure that out before you invest more time, money, or energy.

If you’re ready to stop guessing and start learning what people actually want, this is your next step.