Test your idea before you
waste time or money.
Got a business idea but not sure people will actually pay for it?
This 2-session workshop led by CORI experts Rhonda Ladig (Director, Entrepreneurship) and Diego Rubio (Senior Program Manager, Entrepreneurship Ecosystems) shows you how to:
- Find the right customer
- Ask the right questions
- Learn what people actually want
You’ll leave with a simple plan to start real customer conversations.
How It Works
Two sessions. Real conversations. Clear next steps.
Meet Your Speakers
Rhonda Ladig
Director, Entrepreneurship, CORI
Rhonda leads entrepreneurship support and growth across CORI communities, with a focus on building ecosystem capacity, accelerating startups, and developing founders in rural communities so they can thrive in the digital economy.
Diego Rubio
Senior Program Manager, Entrepreneurship Ecosystems, CORI
Diego facilitates the development of innovative tech-economy ecosystems in rural communities by guiding and engaging them in strategy development and implementation.
Meet the SOAR Innovation Team
The SOAR Innovation team helps entrepreneurs across Eastern Kentucky start and grow businesses. You’ll learn from experienced startup support leaders and partners from the Center on Rural Innovation.
Start with the Right Problem.
The difference between a good idea and a successful one is knowing your customer. This workshop helps you figure that out before you invest more time, money, or energy.
If you’re ready to stop guessing and start learning what people actually want, this is your next step.