The Country Music Highway Tribute Show was created after it debuted as part of a SOAR Summit in Ashland in early 2022.

In early 2023, SOAR brought tourism commissions and performing arts venues from the Country Music Highway together.

They cast the vision of an event that paid homage to the stars of the Highway with the up-and-coming talent of an area that has produced more country stars per square mile than anywhere on the planet.

Learn more about this summer’s three-concert series.