New Frontier, an apparel company in the heart of Appalachia founded by two Eastern Kentucky brothers, has partnered with a Grammy award-winning musician from Eastern Kentucky, J.T. Cure, to do good and give back through Chris Stapleton’s Outlaw State of Kind charity fund.
J.T. has been playing music with Chris Stapleton since the two met in Morehead, KY in 1998.
J.T. was one of New Frontier’s first customers when the company started from humble roots in a garage on an old log yard back in 2016.
Fast forward to 2023, J.T. and New Frontier have spent this past year designing and perfecting a collaboration hat to offer for this special give-back project.
The hat features J.T.’s bass guitar, dubbed ”Purdy” on the front, and the key elements of quality and craftsmanship that New Frontier has built its brand on from day one.
J.T. acquired the 1962 Fender Precision Bass prior to the recording sessions for the Grammy award-winning and 6X Platinum album, Traveller. It has been his main bass on each record and every tour ever since.
The partnership between the two is available to the public within the same week as Chris Stapleton’s much anticipated new album, “Higher” just released on November 10th.
“It personally means a lot to me to be giving back through this collaboration. Doing so with a partner who has the same passion for the region and giving back to the community we are both from is really very special.” – J.T. Cure
These signature hats will be offered on Chris Stapleton’s website, New Frontier’s website, as well as select shows on tour. 100% of the proceeds from each sale will be going to the Outlaw State of Kind fund. The hats will retail at $30.00.
“J.T. is a fellow Eastern Kentuckian who is doing big things out there and making us all proud back home. At the end of the day it is really fulfilling to use our platforms to bring awareness and funds back to a good cause founded by good people.” – New Frontier Co-founder and CEO Joshua Ravenscraft.
Maybe you don’t have your business idea plan set in stone or maybe you’ve been wondering if your business is ready for the next step.
You can reach out to our SOAR Innovation Team to help you find out your next steps.
Our Innovation team members, appropriately called Champions, begin to identify challenges small business owners or entrepreneurs might be facing. Just as important, they help identify and seize opportunities WITH small businesses and entrepreneurs.
This is done through a variety of direct services.
- Business Ideation
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- Website Fundamentals
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Reach out to our SOAR Innovation Team members today!
A quick note from Director of Business and Innovation, Sabrina McWhorter.
“Entrepreneurship in Eastern Kentucky is thriving! Each week, our team meets with innovative individuals who are pushing the limits, and not afraid to try new things. We encourage you to think outside the box and take the first step. Our team is ready and excited to hear about that idea that’s been keeping you up late at night. There are so many wonderful resources in Kentucky to help you along the way, and we would be honored to help you navigate those waters.”
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Got questions? Contact Sabrina McWhorter, Director of Business and Innovation, at email@example.com.