Repeat customers are more profitable to small businesses than one-time buyers. Learn how to earn long-term customer loyalty with these proven strategies.
Check out who is speaking at the SOAR Summit
The SOAR Summit, presented by Appalachian Wireless and the Appalachian Regional Commission, will feature various keynote speakers. The two-day event returns to Pikeville at the Appalachian Wireless Arena on October…
The Ideal Customer Profile (ICP): Know Who You Are and Aren’t Selling to
What’s an Ideal Customer Profile (ICP), and why do you need one? Let’s explore why an ICP is critical to growing your Eastern Kentucky business.
Healthy Funnels: Best Practices to Attract and Win New Clients
New business development is critical to the health of your business. Follow these modern strategies to attract and win new clients.
Calling all students: Participate in the Congressional App Challenge
The 2022 Congressional App Challenge is underway. Congressman Hal Rogers has teamed up with SOAR to help promote computer science in Kentucky’s Appalachian region, giving our students a competitive technology…
For the Love of Golf, Mountains, and Music: The Eastern Kentucky Golf Package
The Eastern Kentucky Golf Package makes it easy to plan your next unforgettable golfing vacation at some of the most panoramic courses in the world.
