Take the struggle out of entrepreneurship with templates, tools, and local resources tailored for small businesses in our region.
The Complete Guide to Entrepreneurship in Eastern Kentucky is a comprehensive resource designed to help you succeed no matter what your small business goals.
Inside this guide you’ll find everything you need to:
- Create a foundational plan to bring your idea to life.
- Launch a business by building a world-class online presence.
- Grow your existing company with funding and investments.
- Operate efficiently with hiring, onboarding, and management practices.
- Improve everything you do to beat the competition.
Download it now!

"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Plan your business
Planning is an essential first step many entrepreneurs skip. But there’s a checklist of critical steps you must tick off before launching a new business to set yourself up for the most success in the least amount of time.
In this section of The Complete Guide to Entrepreneurship in Eastern Kentucky, you’ll learn how to:
- Find product-market fit and identify your Ideal Client Profile (ICP)
- Create and test your value proposition
- Establish legal and accounting functions
- Secure pre-seed funding and loans
- Build your business plan and brand elements
Download it now!
"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Launch your business
Business planning is complete. Now it’s time to launch your small business. And in the 21st century, that centers on building your online presence.
In this section of The Complete Guide to Entrepreneurship in Eastern Kentucky, you’ll learn how to:
- Understand paid, owned, and earned media channels
- Build a website that attracts and converts your target audience
- Create and post on the right social media sites for your goals
- Establish an email marketing program that drives ROI
- Measure the success of our online activities
Download it now!
"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Grow your business
Once you can prove your business generates profits, there’s a good chance you can get outside sources to help support its growth — at a faster pace — with outside funding.
In this section of The Complete Guide to Entrepreneurship in Eastern Kentucky, you’ll learn how to:
- Understand when your business is ready to grow
- Assess your current finances
- Seek outside funding (steps & sources)
- Prepare your pitch
- Complete due diligence
Download it now!
"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Operate your business
Every entrepreneur knows they can’t scale their small business without more hands to help. What they don’t always know is the best way to do it. We’ve got you covered.
In this section of The Complete Guide to Entrepreneurship in Eastern Kentucky, you’ll learn how to:
- Develop processes that foster consistency
- Create a hiring roadmap
- Recruit a talented workforce right from our region
- Use a bulletproof interview process
- Onboard and train new team members
Download it now!
"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Improve your business
Established entrepreneurs and small businesses in Eastern Kentucky are set up for success. But there’s still one more step — making strategic improvements to take your company to the next level.
In this section of The Complete Guide to Entrepreneurship in Eastern Kentucky, you’ll learn how to:
- Set up accountability measures for your expanding team
- Invest in professional development
- Optimize your existing business practices
- Launch into new markets
- Plan for the future of your company
Download it now!
"*" indicates required fields
By submitting this form, you are consenting to receive marketing emails from: SOAR, 137 Main Street Suite 300, Pikeville, KY, 41501, http://www.soar-ky.org. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact